General Automotive News Various topics from around the net.

Who’s laughing at Kia now?

Old 01-27-2012, 12:02 PM
  #1  
50 Watt CAFz'r
Thread Starter
 
Join Date: Oct 2011
Posts: 260
Who’s laughing at Kia now?




Maria Soklis is talking about the confidence and maturity that comes with age and a little success, and she’s not talking about herself, her kids, her favourite niece, or even her fellow employees at Kia Canada where she’s the chief operating officer.

No, she’s referring to Kia, the upstart global brand with grand ambitions in Canada and around the world. Kia also has what looks like just the slightest chip on its reinvented shoulder. Just the slightest.

The rock comes from having to keep over-achieving in a brutally competitive global car market, where even Kia’s sister brand, Hyundai – part of the fifth-largest car company in the world, Hyundai Motor Group – is viewed as a competitor. No, Hyundai is actually a fierce and determined rival.

“I think we are more mature, more confident than we were six years ago [when Soklis joined Kia Canada],” she says at the launch of the 2013 Rio compact sedan. She then goes on to tick off objective measures of success: increased market share, better residual values, improved brand awareness, profitability, owner loyalty – by all these measures and more, Kia is making a lot of progress in Canada.

Read more: http://www.theglobeandmail.com/globe...rticle2316250/
Attached Thumbnails -kia-rio27wh3_jp_1367298cl-3.jpg   -2012_kia_rio_in_1367310cl-3.jpg  
Roger @ CAFz is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
morty77
General Discussion
6
06-09-2007 07:59 PM
Juggernaut Sportage
General SPL
5
01-20-2005 11:07 PM
99AltimaGXE
Off-topic Chat
15
06-06-2004 09:30 AM
Thumper89
Off-topic Chat
2
11-06-2003 08:48 AM
Loud Brown Kicker Colt
Off-topic Chat
16
09-12-2003 06:25 PM


Thread Tools
Search this Thread
Quick Reply: Who’s laughing at Kia now?


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.