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Sound Decision: Aston Martin signs deal with Bang & Olufsen

Old 12-12-2007, 05:50 PM
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Exclamation Sound Decision: Aston Martin signs deal with Bang & Olufsen

Filed under: Audio, Gadgets, Sports/GTs, Aston Martin
Yesterday was a big news day for Aston Martin. The small, independent automaker with a line-up based on just two models opened its new design center, unveiled the V12 Vantage RS, confirmed that the DBS would continue as Bond's ride in the next 007 movie, and announced a new partnership with Bang & Olufsen.As a result of the new deal, the premium Danish electronics company will supply the British sportscar maker with special audio systems for its upcoming models. Expecting a virtual symphony to be recreated in the upcoming Rapide, then, would be a safe bet.
B&O, which bears no relation to the Atlantic City railroad station on your Monopoly board, already has a similar relationship with Audi, and was expected to announce a partnership with another automaker sometime soon. In anticipation, the company's stock rose over the course of several days, but fell again following the announcement that the deal was struck with Aston Martin and not with a larger manufacturer.
Good for Aston then, less so for Olufsen.
[Source: Automotive News - sub. req'd]

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