Compact crossovers are one of the fastest-growing segments in Canada – and new contenders are constantly entering the playing field; the latest is the 2013 Mazda CX-5.

“This is more than the launch of a new car. This is the repositioning of Mazda for a better future. … Our cars are fun, but now they’re even better because they’re going to provide additional fuel economy that most companies can only get when you throw batteries inside and combine them with an electric engine,” says Don Romano, president of Mazda Canada and chief marketing officer at Mazda North American Operations.

Mazda is betting its new SkyActiv technology will win over customers. First introduced in North America on the 2012 Mazda3, SkyActiv technology includes re-engineered engines, transmissions, bodies and chassis. Together, the entire suite of technology is designed to create more fuel-efficient and environmentally friendly cars and SUVs. Eventually, the technology will trickle into other Mazda vehicles, but the first production model to fully adopt Skyactiv is the CX-5.

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