Brand name perception, what do you think ?
01-15-2005, 08:21 AM
#31
Guest
Posts: n/a
Kevin - Macrom just 'returned' to North America a couple of years ago really. I consider them a good company. AVI headquarters is in Richmond. Whether they actually manufacture the drivers there or use an OEM I cannot say.
IMO a good approach to this would be to have, say, Quart as the 'main higher end line' in a store and then have a small dedicated board with something like Macrom on it that is the 'really high end line' for people that want to play in that field.
I personally would have no problem with a 'lesser known' high end brand. I sold Canton for years and literally nobody I sold it to had ever heard of it before and we did alright with it [img]smile.gif[/img] As mentioned - you just have to let them listen..
IMO a good approach to this would be to have, say, Quart as the 'main higher end line' in a store and then have a small dedicated board with something like Macrom on it that is the 'really high end line' for people that want to play in that field.
I personally would have no problem with a 'lesser known' high end brand. I sold Canton for years and literally nobody I sold it to had ever heard of it before and we did alright with it [img]smile.gif[/img] As mentioned - you just have to let them listen..
01-15-2005, 04:29 PM
#32
50 Watt CAFz'r
Join Date: Nov 2004
Posts: 313
Just to set the record straight !! AVI is not made in Canada - it is however assembled in Canada (thats why they are allowed to say Made In Canada on the box). Actually made somewhere in Asia (China/Taiwan/????)
Not that this is any way a bad thing - just to point out that there is a differance between "made" and "assembled".
AVI is an excellent product - no question !!
But as far as Tim is concerned......I dont think that you should be asking for peoples opinions on brands.......because, as you can see from all the above, that everyone has a favourite brand, different opinions of certain ones over others. Tim's been around long enough to know what brands are good !!
Tim if your'e looking at carrying the popular brands (well known name), I think it's a mistake !! Most of the "independant" stores that have been successful have sometimes gone out on a limb with brands that no-one has heard of, or very little knowledge of. And being that your'e not going to have the advertising budget of a FS or A&B Sound - people aren't gonna come and see you because you have Brand "x" - they're coming to see you because of "you".
You should carry a brand that is of course reliable - good quality - profitable and more important "exclusive" or semi exclusive.
All the brands you asked for opinions on are great brands - I really dont think that one is better than the other.
"TIM" is the brand you should be concerned about - and your clientel will trust you to sell them quality gear - whether it's Sony / Alpine / AVI / MB Quart .........whatever !!
They're coming for the quality install first - the brands you carry will develop with you.
Whats happening anyway ?? PM me and let me know !!
[img]graemlins/thumb.gif[/img] [img]graemlins/deal4u.gif[/img]
[ January 15, 2005, 06:16 PM: Message edited by: G-MONEY ]
Not that this is any way a bad thing - just to point out that there is a differance between "made" and "assembled".
AVI is an excellent product - no question !!
But as far as Tim is concerned......I dont think that you should be asking for peoples opinions on brands.......because, as you can see from all the above, that everyone has a favourite brand, different opinions of certain ones over others. Tim's been around long enough to know what brands are good !!
Tim if your'e looking at carrying the popular brands (well known name), I think it's a mistake !! Most of the "independant" stores that have been successful have sometimes gone out on a limb with brands that no-one has heard of, or very little knowledge of. And being that your'e not going to have the advertising budget of a FS or A&B Sound - people aren't gonna come and see you because you have Brand "x" - they're coming to see you because of "you".
You should carry a brand that is of course reliable - good quality - profitable and more important "exclusive" or semi exclusive.
All the brands you asked for opinions on are great brands - I really dont think that one is better than the other.
"TIM" is the brand you should be concerned about - and your clientel will trust you to sell them quality gear - whether it's Sony / Alpine / AVI / MB Quart .........whatever !!
They're coming for the quality install first - the brands you carry will develop with you.
Whats happening anyway ?? PM me and let me know !!
[img]graemlins/thumb.gif[/img] [img]graemlins/deal4u.gif[/img]
[ January 15, 2005, 06:16 PM: Message edited by: G-MONEY ]
01-15-2005, 05:59 PM
#35
2000 Watt CAFz'r
Thread Starter
Join Date: May 2000
Posts: 2,406
Originally posted by G-MONEY:
"TIM" is the brand you should be concerned about
"TIM" is the brand you should be concerned about
"Tim says buy this you rooty to punk !"
" CAN YA SMEEEEEELLLLLLLLLL........WHAT THE TIM IS COOKING !!!!!"
But serious, great words of advice Grant [img]smile.gif[/img]
I have something in store
01-15-2005, 06:55 PM
#37
Yankee
Join Date: Oct 2003
Posts: 3,599
Given the initial question and the 4 brands involved:
As a US consumer I have little to comment on, I have only heard the Bostons and the Quart and of the two I lean towards the Boston from a purely SQ point of view
As a shop owner: Quart hands down: solid backing, consumers know the name, you can put together a top notch system with it, even inexpensive comp sets will make the boom boom crowd happy because the HF stands up to the big bass systems.
[ January 15, 2005, 07:59 PM: Message edited by: JohnVroom ]
As a US consumer I have little to comment on, I have only heard the Bostons and the Quart and of the two I lean towards the Boston from a purely SQ point of view
As a shop owner: Quart hands down: solid backing, consumers know the name, you can put together a top notch system with it, even inexpensive comp sets will make the boom boom crowd happy because the HF stands up to the big bass systems.
[ January 15, 2005, 07:59 PM: Message edited by: JohnVroom ]
01-15-2005, 06:58 PM
#38
Yankee
Join Date: Oct 2003
Posts: 3,599
Personally I want to hear the AVI and the Macrom they have piqued my interest. I think the lesser known brands will bring in a few customers if they can beat the competition at their price point. It really does come down to price doesnt it.
01-15-2005, 07:38 PM
#39
500 Watt CAFz'r
Join Date: Dec 2000
Posts: 952
Well said Grant, up until I saw your post ,I was thinking the same thing. We had "un-recognized" brands, yet mid to high end, and all it took was a listen.
There are hundreds of brands out there, and the list seems to be growing, keep in mind that your selection will change over the course of time, and as long as you stay focused, with not too many brands (show your tonal signature), it won't be hard to sell anything you're confident of (including TIM).
There are hundreds of brands out there, and the list seems to be growing, keep in mind that your selection will change over the course of time, and as long as you stay focused, with not too many brands (show your tonal signature), it won't be hard to sell anything you're confident of (including TIM).
01-16-2005, 04:46 AM
#40
2000 Watt CAFz'r
Join Date: Oct 2000
Posts: 2,357
"Macrom left my shopping list when they discontinued the "Made by Morel UK" speakers"
Just so you know Macrom was Morel Israel, Morel was a home audio company only, there car audio line was always called Macrom. There are not many company’s out there that compete directly with Focal, in Europe they’re our main computation, some countries we are larger then they are, others not so much. So you know Macrom sold 100 Million dollars last year, (without our Market) if you think this is a company that will leave you hanging or won’t spend the time to support the market your wrong. They have been doing this for 30 + years and continue still to grow.
Hey Tim you’ve had my answers, anyone who needs anymore info please PM me, I will not take up anymore space on this topic.
[ January 16, 2005, 05:47 AM: Message edited by: Icon ]
Just so you know Macrom was Morel Israel, Morel was a home audio company only, there car audio line was always called Macrom. There are not many company’s out there that compete directly with Focal, in Europe they’re our main computation, some countries we are larger then they are, others not so much. So you know Macrom sold 100 Million dollars last year, (without our Market) if you think this is a company that will leave you hanging or won’t spend the time to support the market your wrong. They have been doing this for 30 + years and continue still to grow.
Hey Tim you’ve had my answers, anyone who needs anymore info please PM me, I will not take up anymore space on this topic.
[ January 16, 2005, 05:47 AM: Message edited by: Icon ]
