install accessories?
02-01-2005, 08:38 PM
#1
A question for shop owners/sales staff:
-Do your customers have a preferance to brand at all when buying accessories (kits, rca's, caps etc)?.
-What are your comments on selling amp install kits versus selling bulk parts?
Cheers
Kevin
-Do your customers have a preferance to brand at all when buying accessories (kits, rca's, caps etc)?.
-What are your comments on selling amp install kits versus selling bulk parts?
Cheers
Kevin
02-04-2005, 08:18 PM
#2
50 Watt CAFz'r
Join Date: Nov 2004
Posts: 313
Most of our customers don't care about name brands of the cable we use - that comes partly from ignorance of not knowing that better cables will make a difference in the sound, and partly because we dont carry the cheap crap cables anyway, so they dont expect us to use that type in our installs.
I used to be a big fan of selling the bulk wiring, but I pretty much sell kits exclusively now, unless its a higher end system or a custom job.
I love amp kits and you can make more margin if your buy your kits right.
[img]graemlins/beer.gif[/img]
I used to be a big fan of selling the bulk wiring, but I pretty much sell kits exclusively now, unless its a higher end system or a custom job.
I love amp kits and you can make more margin if your buy your kits right.
[img]graemlins/beer.gif[/img]
02-04-2005, 08:26 PM
#3
50 Watt CAFz'r
Join Date: Apr 2003
Posts: 150
Most Dealers we are finding prefer not to deal in bulk due to shrinkage issues
02-04-2005, 11:30 PM
#4
Guest
Posts: n/a
Yup, you always end up selling bulk cables for less than marked price, and also throw in a few feet extra. Kits seem to offer pricing legitamacy. Less arguing from the customer.
02-05-2005, 12:39 AM
#5
500 Watt CAFz'r
Join Date: Mar 2004
Posts: 923
that few feet extra or even the 1/2 foot extra ends up costing you in the long run. Especially on a 1000' roll of 16awg or 12awg speaker wire. We are always writing off a few dozen feet.
The amp kits are more regulated and are perceived by the consumer as a higher value. Easier sale with less discounting.
The amp kits are more regulated and are perceived by the consumer as a higher value. Easier sale with less discounting.
02-05-2005, 09:34 AM
#6
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Posts: n/a
I have to agree as well. I like having the bulk cabling but it seems the power wire is always 20feet short (and some salesguy has a new system in his ride) or speaker wire is getting used and given away all over the place.
Plus with a kit you make sure they are buying a fuseholder, ends, etc.
In my own shop I would most likely have both but try to push the kits to everyday customers.
As far as brands - it doesn't hurt to have a major wire brand like Streetwires, Stinger, Rockford, Lightning, PG, etc as people recognize that stuff immediately. For bulk wire I would buy the cheapest decent quality wire I could find.
Plus with a kit you make sure they are buying a fuseholder, ends, etc.
In my own shop I would most likely have both but try to push the kits to everyday customers.
As far as brands - it doesn't hurt to have a major wire brand like Streetwires, Stinger, Rockford, Lightning, PG, etc as people recognize that stuff immediately. For bulk wire I would buy the cheapest decent quality wire I could find.
02-05-2005, 10:15 AM
#7
Guest
Posts: n/a
we sell pg exclusively, no bulk anything and charge top buck for it, there is no such thing as deal on wire, period, you may as well start discounting your labour as far as im concerned, 2 things are sacred, labour and accessory margin
02-05-2005, 07:52 PM
#8
Guest
Posts: n/a
^ Exactly. I used to tell people: That's accessory stuff, there's almost no margin in it to move on [img]graemlins/dunno.gif[/img]
I mean really - something has to keep the lights on.
I mean really - something has to keep the lights on.
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