New Kool Aid Commercial - Stereotypes or Good Marketing. You decide.
05-07-2008, 02:21 PM
#1
New Kool Aid Commercial - Stereotypes or Good Marketing. You decide.
i saw this on tv and i thought this was a tad stereotypical.....
but at the same time, perhaps they were going to a specific target market with this commercial?
but at the same time, perhaps they were going to a specific target market with this commercial?
05-08-2008, 11:56 AM
#7
2000 Watt CAFz'r
Join Date: Aug 2002
Posts: 2,142
I'm guessing they just decided to make a Kool-Aid basketball commercial and it just has a lot of black people in it. Do they always make Kool-Aid commercials with black people? No. So why should it be assumed that they are playing off a stereotype just because this one commercial has black people in it? They could have a Kool-Aid commercial with football players or hockey players. But, because it's basketball and there are a lot of black people we automatically assume it's a stereotype thing they are playing off of? If I start seeing a whole line of black only Kool-Aid commercials I will start to agree, but one commercial that happens to have black people means they are targeting the black market because they like Kool-Aid? LOL!
05-08-2008, 12:23 PM
#8
it is a popular stereotype that black people like Kool Aid. Althought everyone likes Kool Aid this commercial might be viewed by some as stereotypical.
everyone likes rice, just imagine a rice commercial with all asian people in it..........and they would be doing Math puzzles or driving hondas or something.
everyone likes rice, just imagine a rice commercial with all asian people in it..........and they would be doing Math puzzles or driving hondas or something.
