GTA people..and people that don't mind driving a couple hours.....attention
06-30-2004, 12:52 PM
#13
Guest
Posts: n/a
I've organized a few shows. I'd help but I am on the other side of the country.
One thing I will offer for anyone hosting a show. The SINGLE biggest thing that makes the difference in a big successful show and a tiny utter failure is PROMOTION!
Dammit - yer having a show! TELL THE WORLD!! It does not have to be expensive. I used to fax every shop I knew in my province and the ones next to it. Then I'd call them and if they wanted posters I'd mail them out. Go to every car related shop in town, parts stores, service outlets, wherever, and put up posters (even large B&W photocopies can cut it). Then do the same for all fast food places and wherever else young adults hang out. So far you are out maybe 1-2 hundred for posters/copying.
Try to convince a car club to have a show along with you - this opens a whole extra segment of auto inclined people who would have never heard of your show.
Is there a BMX club in town or any kind of organized halfpipe skateboard crap? Invite them to put on a display! Can't hurt as it seems our youth cannot figure out that when you get keys, the skateboard goes away. You get this AND next year's customers there!
How about Radio Control Cars? There a club in town? Get em out! Sponsor a trophy or two for a race or some damn thing and let them do the rest. Easy way to attract a whole different group of people.
Do you have friends or good customers? Give them a bunch of photocopies of your poster to hand out to whoever they talk to or put up wherever they are.
SPAM THE WORLD! Every car audio board and every local semi-local car board should know you are having a show.
And if you feel you need to grab some radio spots or newspaper ads then that's ok too. Just realize that 75-80% of your target audience will not see/hear it and if they do they will immediately forget about it. Sounds like high dollar, low feedback promotion to me.
Of course you need trophies, attractions, spectator events and all that crap too BUT in the end if you want people there, you NEED TO PROMOTE THE HELL OUT OF IT!
go tell someone.
[img]graemlins/thumb.gif[/img]
[ June 30, 2004, 01:57 PM: Message edited by: Dukk ]
One thing I will offer for anyone hosting a show. The SINGLE biggest thing that makes the difference in a big successful show and a tiny utter failure is PROMOTION!
Dammit - yer having a show! TELL THE WORLD!! It does not have to be expensive. I used to fax every shop I knew in my province and the ones next to it. Then I'd call them and if they wanted posters I'd mail them out. Go to every car related shop in town, parts stores, service outlets, wherever, and put up posters (even large B&W photocopies can cut it). Then do the same for all fast food places and wherever else young adults hang out. So far you are out maybe 1-2 hundred for posters/copying.
Try to convince a car club to have a show along with you - this opens a whole extra segment of auto inclined people who would have never heard of your show.
Is there a BMX club in town or any kind of organized halfpipe skateboard crap? Invite them to put on a display! Can't hurt as it seems our youth cannot figure out that when you get keys, the skateboard goes away. You get this AND next year's customers there!
How about Radio Control Cars? There a club in town? Get em out! Sponsor a trophy or two for a race or some damn thing and let them do the rest. Easy way to attract a whole different group of people.
Do you have friends or good customers? Give them a bunch of photocopies of your poster to hand out to whoever they talk to or put up wherever they are.
SPAM THE WORLD! Every car audio board and every local semi-local car board should know you are having a show.
And if you feel you need to grab some radio spots or newspaper ads then that's ok too. Just realize that 75-80% of your target audience will not see/hear it and if they do they will immediately forget about it. Sounds like high dollar, low feedback promotion to me.
Of course you need trophies, attractions, spectator events and all that crap too BUT in the end if you want people there, you NEED TO PROMOTE THE HELL OUT OF IT!
go tell someone.
[img]graemlins/thumb.gif[/img]
[ June 30, 2004, 01:57 PM: Message edited by: Dukk ]
06-30-2004, 01:18 PM
#14
50 Watt CAFz'r
Join Date: May 2004
Posts: 189
I thought they were having their next one in August. If you are trying to get them to have one in july perfect. See if you can get it to be at least a 2x event. But either way I will attend
[ June 30, 2004, 02:19 PM: Message edited by: MDXMan ]
[ June 30, 2004, 02:19 PM: Message edited by: MDXMan ]
06-30-2004, 01:39 PM
#15
50 Watt CAFz'r
Join Date: May 2004
Posts: 138
I would be interested in possibly having a show in July. there is nothing else going on around here till August in this region. I am going to post this in eastern section so please respond there and I will check back to see the response and see what we can do ok. Thanks
07-01-2004, 12:11 AM
#17
Originally posted by Brad77:
I would be interested in possibly having a show in July. there is nothing else going on around here till August in this region. I am going to post this in eastern section so please respond there and I will check back to see the response and see what we can do ok. Thanks
I would be interested in possibly having a show in July. there is nothing else going on around here till August in this region. I am going to post this in eastern section so please respond there and I will check back to see the response and see what we can do ok. Thanks
Brad has spoken. Check it out in the Eastern section. And for godssake.....come to the show LOL.
07-01-2004, 06:23 PM
#18
Originally posted by Dukk:
One thing I will offer for anyone hosting a show. The SINGLE biggest thing that makes the difference in a big successful show and a tiny utter failure is PROMOTION!
Dammit - yer having a show! TELL THE WORLD!! It does not have to be expensive.
[img]graemlins/thumb.gif[/img]
One thing I will offer for anyone hosting a show. The SINGLE biggest thing that makes the difference in a big successful show and a tiny utter failure is PROMOTION!
Dammit - yer having a show! TELL THE WORLD!! It does not have to be expensive.
[img]graemlins/thumb.gif[/img]
07-01-2004, 07:52 PM
#19
^ Advertising can be expensive.
If you make your own flyers and stuff like that, it's not too bad...but if you get into radio...it can be VERY expensive. I think a 15-20 second radio add is like $1000 if not more on some of the bigger stations like Q107 or Edge 102.
If you make your own flyers and stuff like that, it's not too bad...but if you get into radio...it can be VERY expensive. I think a 15-20 second radio add is like $1000 if not more on some of the bigger stations like Q107 or Edge 102.
