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Top Youth Market Specialty-equipment Purchases

Old 01-25-2007, 09:07 AM
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Top Youth Market Specialty-equipment Purchases

Exhaust, audio and lighting are among the top purchases made by 16-24-year olds.

Savvy marketers of specialty-equipment parts and accessories generally strive to target a mix of products to the youth market. Companies know that if consumers become brand loyal at relatively young ages, then there is more chance that those consumers will turn into repeat buyers—loyal for years to the brands they are familiar with from a young age. So it is particularly important to understand which specialty-equipment parts and accessories young consumers are likely to purchase in comparison to older age demographics. Taking a look at the top-20 specialty-equipment purchases below shows that a higher percentage of younger enthusiasts tend to purchase exhaust kits, stereo equipment and exterior lighting than the older age segments listed. As you look at the table below, notice that these products become less prevalent as the age group progresses.
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