Brad-S.A.

iTrader: (35)

So a couple of people have asked me this in the last little while so we are going to start a poll. Please take the time to vote as I'm sure future companies or vendors wonder what customers look for. You may make more then one choice.

Cheers

Thanks and Have a safe and Happy New Year

AAAAAAA

iTrader: (7)

I think you are missing the single most important thing people look for when buying product.

Hype.

No seriously.

And I chose value since most of the benefits anyways are in the installation and not the actual product.

And really, although cosmetics dont have many votes, I dont know of a lot of people who buy ugly products. This is especially true when purchased new. I am a sucker for a handsome looking driver.

zinger002

iTrader: (1)

yeah some companies get way more then they deserve and some just dont get any.

AUS BASS FREAK

I look for Qulaity & Sound most stuff now days i wouldnt bother wasting money on nothing beats old school made American car audio

Tom.F.1

iTrader: (1)

is this a test? did i pass? Is there a prize?

danny

A lot of people buy whats available. I find alpine, JL and pioneer everywhere. But when I tell people of smaller companies which can provide a superior product and simliar or lower cost, the general population may look down on it due to the them being unfamiliar.

Brad-S.A.

iTrader: (35)

LOL wish there was. No just more of a census to see what people really look for. As am sure smaller new car audio companies look at this forum and it should help them in direction as well as vendors including myself.

Tepi

I think the most important is value but everything depends on the knowledge of the person whom is buying...

The average "newbie" whom doesn't know what alpine is besides hearing it in a song is going to go for hype as someone said. Basically they are gonna come in the store with a list of brands their friends said are good and combine that with whatever the store says and it will determine what they buy.

Then you have the person who does some research and knows a little bit about car audio whom is going to go for value keyed with warranty and hype. They will most likely search their main brands they like still staying within the main brands, listen and decide what they think sounds best for their budget.

Lastly you have the people whom know car audio and they will most likely be looking at value. They will take their budget and find the best possible performance/build quality that they can get in that budget. They will also be looking at everything not just the alpine/kicker/jbl's.

These aren't all groups, just generalizations...

As far as cosmetics, to the average person they don't want something that's insane ugly but they know they can cover it with a grill or that the speaker wont be seen thus in the end it's really not an issue. Mainly people with show cars will be the ones concerned about cosmetics.

Well thats my take on it... Basically what it comes down to for most companies/stores is what group are you gonna to mainly target?

mayhem

iTrader: (1)

value. getting tired of paying inflated dealer markup.

Brad-S.A.

iTrader: (35)

Again its not so much the dealer mark-up. On average to import products from the US it costs about 30% total after shipping and what have you. However like most Canadian wholesalers will mark it up 100% so by the time we get it (The dealer) its already inflated and then we have to make 30-40 points. So the customer assumes its us. Canadian wholesalers also realize that they need to charge this much as they need to stay operational duing off seasons. So the consumer gets dinged. Now on the other side of things US manufactures and wholesalers don't give a crap. All they want to do is sell and rotate the product out so wholesalers are opening ebay stores and selling it at what they get it for to keep numbers up. And thats bs if you ask me.