Twitter has redesigned its service to make it simpler, faster and more personalized in an effort to broaden its appeal.

The new version of Twitter, which will roll out to users by the end of the year, is geared toward getting people to use the service more frequently and for longer, and giving advertisers more reasons to spend their dollars there.

Jack Dorsey, a Twitter founder and chairman of the board, summed it up as: “Less places to click, less stuff to learn.”

He added the upgrades to the service were just the beginning of a new push at Twitter -- and some of the first signs of things to come now that Dorsey has taken on such a major role at the company.

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